World-renowned choice expert Sheena S. Iyengar explores the psychology behind decision-making: in today's increasingly dynamic world, how can we choose with confidence? Dr. Iyengar's work provides insights into the common mistakes we make when facing decisions and presents lab-tested solutions for getting the most from choice.
Dr. Iyengar's work has been published in premier academic journals across such disciplines as economics, psychology, management, and marketing. She was named one of the World's Best Business School Professors by Poets & Quant and received the Presidential Early Career Award in 2002. Her book The Art of Choosing received a Financial Times and Goldman Sachs Business Book of the Year 2010 award, and was ranked #3 on Amazon.com's Best Business and Investing Books of 2010. Her research is regularly cited in the popular media, including the New York Times, Wall Street Journal, the Economist, and BBC. Dr. Iyengar has also appeared on television programs like the Today Show, the Daily Show, and Fareed Zakaria's GPS on CNN.
She is currently working towards her second book, examining the complex subject of authenticity. Her research focuses on big questions. Why do we care about authenticity? How do we quantify it? How does it influence us in our daily lives?